How do you create the right content marketing strategy?
While there is no one-size-fits-all solution for business success, a well-planned content marketing strategy can work as a framework for long-term business growth and be an anchor to address your customer needs.
At its core, a content marketing strategy refers to a methodology used to meet your chief business and customer needs using content like text, audio, or video. From building an online reputation to attracting the right community and customers, a solid content marketing strategy can help you increase your company revenue, eliminate unnecessary costs and reach your milestones quickly.
If you’re at a loss regarding how to develop an effective content marketing strategy for your business, then let our expert-backed strategies guide you!
#1. Define Your Objective
A successful content marketing strategy must address several vital questions:
- Why are you creating content?
- Who are your customers?
- How will you help them in a way no one else has?
- How will it help your business grow?
Answers to these questions can help you determine the best strategy to reach your goals and audience quickly.
#2. Develop a Buyer Persona
Developing a buyer persona can help you create more relevant and valuable content for your audience and inspire them to take action. A complete buyer persona includes information about their age, gender, location, education, and income.
By differentiating between what’s relevant and what’s not, you can cut down on the unimportant noise and cost and focus on getting more sales and traffic.
#3. Audit Your Existing Content
If you’re an experienced marketer, revisit your audience parameters to understand if you need to target new customers or retain the same target audience.
Identify the gaps and chalk out ways to improve your methods as creating content without understanding your customers’ present needs is a waste of your time and resources.
Whether it’s blog posts, infographics, or videos, think about how you can offer your content in a better way so that it strikes a chord with your new and existing customers.
For instance, if you’ve been creating blog posts, a new method could be distilling all those posts into a comprehensive guide. Learn to repurpose your existing content.
#4. Assess Your Competitors and Establish KPIs
Setting KPIs makes your goals more specific and measurable. It gives you tangible milestones to check off. From increasing sales to generating revenue, they’ll include various aspects of digital marketing like social media metrics and email marketing.
One of the best ways to do this is by studying your competitors. By understanding their strategic plans, you can determine what works best for them. And in the process, figure out how to set yourself apart and offer better content to your audience.
#5. Determine Your Best Content Channel and Type
As you progress, you’ll get a fair idea about where your audience resides and what kind of content they respond to.
Whether it’s Instagram or YouTube, figuring out which networks to target will help you get more engagement on your content.
The type of content also plays a role. For some businesses, blog posts work well, and for others, infographics and video may be a better choice. Diversifying your content type can be the best way to appeal to a wide range of potential customers.
You can use tools like Google Analytics to track where your content is being shared.
#6. Create and Maintain a Content Calendar
A solid content calendar can help you identify and prioritize your critical tasks, protect your strategy from major fails and give you room for experimentation.
Besides offering a concrete tool to organize your work, a well-mapped editorial calendar can also make it easier for you to track your upcoming and missed deadlines.
This can also help you streamline communication across your workforce and give you an anchor to monitor your progress and figure out when and where to post your content for maximum engagement.
A fixed schedule can help you improve your content by eliminating the uncertainty and confusion around planning and executing content.
#7. Distribute and Promote
Even the best content strategy is useless without proper distribution and marketing. Hence make sure to share and promote your content to the maximum extent possible. Whether it’s through social media platforms, email newsletter subscriptions, or by directly sending it to your customers or anyone you think would be interested. This could be your coworkers, popular online influencers, partners, or other social media contacts who share about similar topics.
#8. Measure Results
After executing your strategy, periodically track and measure your success and targets. If your methods seem to be working, expand and improve on them. If not, try to devise other ways that are unique and effective.
Your company’s success lies in how best you utilize your available resource and offer value to your customers.
This is where an effective content marketing strategy helps—from attracting customers to building a reputation, the right approach can generate three times more leads than paid advertising. It can be the punch that makes or breaks your business’s success.