Essential Small Business Social Media Marketing Tools

Using social media for the first time as a business can be confusing and hard to learn. Furthermore social media marketing can also be extremely time consuming to manage your business profile. It can often take a long time following new users and posting at the right time. However by making use of social media marketing tools you can do all of these with ease and without spending hours. All smart business make use of social media marketing tools and they can take your social media marketing campaign to the next level. Take a look at these tools below that we use and recommend you to try out.



Tweepi is a social media management tool for Twitter. The free service they offer is great for small business. Tweepi allows you to manage your followers and who you are following. If you are trying to grow your small business Twitter account then you are most likely going to be following a lot of other users so that they will follow you back. The problem is that it is hard to see who is not following you back and then can take hours to go through and unfollow all the people who have not followed back. Tweepi solves this problem by allowing you to see a list of users who are not following back. You can then go through the list and quickly unfollow them users. Furthermore you can also who you are not following back and then follow them back.


Hootsuite is probably the most popular and best social media marketing tool for small business. Hootsuite allows you to manage all your social media accounts in one location. You can quickly catch up on what is going on right across your network. You can also create reports to get detailed analytics of how you’re doing. However the best feature of Hootsuite is being able to schedule your posts. This means that at the start of the week you can schedule all your posts for the week and they will be posted automatically. This is great if you cannot post at times when most your followers are online.


TweetDeck is a social media tool exclusively for Twitter and also created by Twitter themselves. TweetDeck is designed to keep you organised when managing your Twitter account. You can see all your notifications, inboxes and stream in one place. You can quickly look over all of the updates that are going on with your profile. You can also schedule your posts using TweetDeck.


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