Successful Crowdfunding Campaigns

10 Successful Crowdfunding Campaigns and What We Can Learn From Them


Successful crowdfunding campaigns often share key elements that you can learn from. Pebble Time Smartwatch raised over $20 million by combining innovative features with a compelling narrative. Frosthaven, a board game, engaged backers through consistent…

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Landing Page Optimization

Landing Page Optimization: Best Practices for Higher Conversions


Understanding Landing Page Basics Your landing page is the cornerstone of your digital marketing efforts, a hub where you can capture leads or convert interested visitors into customers. Think of it as a digital storefront:…

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Do's and Don'ts of Crowdfunding for Startups

The Do’s and Don’ts of Crowdfunding for Startups


Crowdfunding is an alternative funding method where startups solicit small contributions from a large number of people, primarily via the internet. Often utilized through platforms like Kickstarter and GoFundMe, it allows individuals to invest in…

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Customer Personas in Targeted Marketing

The Importance of Customer Personas in Targeted Marketing


Effective targeted marketing necessitates an intimate understanding of who your customer is. This knowledge doesn’t just stop at their age and geographical location, but extends to their lifestyle, preferences, habits, and problems. In marketing, these…

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Community Marketing

The Rise of Community Marketing and Building Brand Advocates


Community marketing has become integral to brand strategy as businesses recognize the importance of building strong customer relationships. To stay ahead of the competition and foster brand loyalty, companies increasingly focus on creating communities that…

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Virtual Team

How to Hire and Manage a Virtual Team


Ever since the pandemic, the shift from physical to remote work has drastically increased. More and more people work from home, and it has resulted in double and triple productivity increases. That’s why this topic:…

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Work Fatigue

Tips to Reduce Remote Work Fatigue


The pandemic brought many changes in our work-life, some more agreeable than others. One of the many changes was the introduction of remote work. Many office-based professionals rejoiced at the opportunity to work from home….

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8 Steps to Define Your Target Audience

How Small Businesses Should Narrow Down Their Target Audiences


Why do some businesses flourish from the get-go while others struggle to establish their business footing even after several years? The answer lies in how well a company has been able to define its target…

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The Future of the Internet of Things (IoT)

The Future of the Internet of Things (IoT)


In today’s technology-driven society, you must have heard the phrase “internet of things” or IoT quite a lot. Kevin Ashton came up with the phrase in the year 1999. According to him, IoT is responsible…

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Data Analysis Isn’t an Obscure Branch of Statistics Anymore. It’s a Fast-Growing Industry and a Critical Skill for Every Adult.


Data analysis is a growing field that will only become more and more relevant in the coming years. As the world becomes increasingly digitized, larger components of society will start to take place online. This…

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