Successful Crowdfunding Campaigns

10 Successful Crowdfunding Campaigns and What We Can Learn From Them


Successful crowdfunding campaigns often share key elements that you can learn from. Pebble Time Smartwatch raised over $20 million by combining innovative features with a compelling narrative. Frosthaven, a board game, engaged backers through consistent…

Read More...
Do's and Don'ts of Crowdfunding for Startups

The Do’s and Don’ts of Crowdfunding for Startups


Crowdfunding is an alternative funding method where startups solicit small contributions from a large number of people, primarily via the internet. Often utilized through platforms like Kickstarter and GoFundMe, it allows individuals to invest in…

Read More...
Customer Personas in Targeted Marketing

The Importance of Customer Personas in Targeted Marketing


Effective targeted marketing necessitates an intimate understanding of who your customer is. This knowledge doesn’t just stop at their age and geographical location, but extends to their lifestyle, preferences, habits, and problems. In marketing, these…

Read More...
The Power of Retargeting

The Power of Retargeting: Turning Visitors into Customers


Retargeting is a powerful marketing strategy that can help businesses turn website visitors into loyal customers. Retargeting allows you to stay top-of-mind and increase the likelihood of conversions by targeting individuals who have previously shown…

Read More...
How to Allocate Budget for your Digital Marketing Campaigns

How to Allocate Budget for your Digital Marketing Campaigns


Allocating a budget for your digital marketing campaigns is essential in today’s business era. With the world’s dependency on digital media and the ever-growing competition among businesses, allocating a budget for digital marketing campaigns can…

Read More...
Help Your SME Adapt To Consumer Needs

Tips To Help Your SME Adapt To Consumer Needs


In today’s dynamic business landscape, quickly adapting to shifting consumer needs has become a vital skill for small and medium-sized enterprises (SMEs) trying to stay afloat amidst the constant waves of change. Consumers’ desires and…

Read More...
Tips for Improving Your Business Credit Score

Tips for Improving Your Business Credit Score


Improving your business credit score increases your chances of receiving funding for your business needs. Lenders, suppliers, and bankers will assess business credit reports to know whether your company is “creditworthy” before lending money. A…

Read More...
How to Manage Online Reputation Crises

How to Manage Online Reputation Crises


The internet has greatly increased a company’s reach, but it also created new problems—online reputation crises. When your brand’s name is at stake, do these things to restore its dignity and possibly enhance your brand…

Read More...
Gather Valuable Feedback

Creating A Google Forms Survey And Gather Valuable Feedback


Any organization’s success or failure depends on how well it recognizes, comprehends, and takes into account the requirements and feedback of its clients. You need analytics data to accurately and immediately interpret user behavior so…

Read More...
Custom Packaging

Custom Packaging: Its Importance and Impact on your Brand Identity


If you are a business owner, you want people to remember your brand. But, more often than not, the first thing customers see is often the last thing brands consider — packaging. But, with so…

Read More...