For a great business website you need to be aiming to increase conversions. Actually converting your visitors to customers is what makes your business money. There is no point having an expensive business website if it is not converting visitors to customers. There are many website changes you can make to increase your business websites conversion rate. Take a look at these must know tips to increase the conversion rate of your business website.
Use a responsive theme
Despite the amount of visitors now using mobile devices, there are still some websites not using responsive themes. If someone visits your website from their mobile and the website is not usable then there is no way that you are going to convert them into customers. Making your website responsive is now very easy and cost-effective. It is a must if want to remain competitive.
Videos are a great way to get a lot of information across to your visitors quickly. A video on your sales page can give visitors an in-depth look into your product and can be very effective for increasing conversions. Videos often appeal to customers as one of the best ways to learn about a product. You can now easily embed videos into your sales pages next to your product images to give an extra dimension to your product description.
Using a start here page
Websites with a lot of pages and different aspects such as a blog etc can be confusing for customers on their first visit. A “Start Here” page can instantly add value to every visit to your site by giving visitors all the information they need at once. Instead of customers spending time trying to navigate your site, they can get all the information they need in one place. A Start Here page is easy to put together and should consist of sections of useful links to help a visitor get started.
Increase trust with your visitors
One of the most important aspects with a website now is trust & transparency. When a visitor goes to make a purchase on your website they first need to be able to trust your website. There are many simple way that you can increase trust on your website. Firstly you can have your full business address and contact details in the footer of every page so that it is easy to contact you. Secondly you should make sure all of your content is up-to-date to give your website more credibility. Thirdly avoid any errors with spelling & grammar etc. They may seem small but can make you look very unprofessional.
Add incentives to buy from you
If you want customers to use you instead of competitors then you need to give them a reason. There are many ways use can do this. The easiest is often to undercut on price.However it can often be a lot more effective to offer something of value to your customers. This could be anything from fast delivery to after sales service.