Busy business owners don’t have the time to freshen their website, social media, and blogs with new content now and then. It’s why repurposing is here to save the day. Repurposing content is fast, saves money, and is much easier than regular content creation. This guide will show you how to repurpose content that will get traction, save your money and time.
What does it mean to repurpose content?
It means to use one piece of writing in many other different ways. Content marketers – especially the savvy ones have found that reformatting one piece of writing into different pieces is fast, great for visibility, and less stressful.
Is repurposing content beneficial for SEO?
One question many people might ask is if repurposed content can help visibility and ranking because Google and other search engines ‘hate’ duplicated content. However, repurposing isn’t duplication or rewriting, or restructuring. It is reformatting content from text to video content, slideshow, or audio content. That’s why repurposing content is good for SEO because it brings out the value of a piece and turns it into many different formats. Also, it helps a brand or a big business keep their blog/website or social media updated with ‘fresh’ content.
How does repurposing help your content marketing?
- It reinforces your message: In marketing, you generally need to emphasize your message repeatedly before your clients or potential customers register it as information. Why? Because our minds are generally full of a lot of things we tend to forget things that are not highlighted or reinforced. It’s why ads appear several times and why repurposing is a great idea for content marketers and businesses.
- You’ll be able to reach more people: By repurposing content, you are more likely to be seen by new customers who prefer other forms of content. That way, all your ideal customers get the same information in the best format that appeals to them.
- It builds trust: Some content formats bring out the human behind a business or a brand like podcasts or videos. This allows customers to connect with the brand on a personal level. Formats like videos, podcasts and so on help your audience know you and the idea behind your business much more than texts do.
- It’s just easier: Instead of wasting time thinking and drafting out new long pieces of writing for every week, you can now focus on what you can cover in about 20 to 30 minutes for every episode of the podcast or video content. One minute of quotes or social media captions are also easier to create from the already written content.
General tips for repurposing content
- Include a call-to-action tab that will drive people back to your website when possible.
- Concentrate on helpful content and not just to sell your business.
- Don’t try to fit in all the information in a piece. Pick out different topics and parts. Create a list with a few parts of the text so that one writing piece can be reformatted into four or five new pieces of content.
The formula for repurposing content
To create a new material from an old one, might seem overwhelming especially if you are new to it. But there is a formula that can help.
- Start with a Video or an Audio: With a few tweaks, you can turn valuable information into ongoing marketing with little stress and post on some of the biggest search engines like YouTube
- Embed the video on your website: This is like asking people to check out your new content from a platform people already know you with. Plus, it makes for a good backlink.
- Turn the audio or video into a blog post: Transcribing isn’t difficult. You can either get someone to do it for you to do it yourself by listening attentively. Some apps can also help you transcribe the bulk while you edit it and that does not take time.
- Social media graphics: Short tips, catchphrases, and main highlights can be published into social media graphics and captions. These graphics can be posted on Instagram or Twitter.
- Create a downloadable white paper.
- Create an online course.
The entire process of creating purposes content might take some effort at first. But with time, after you have created a template and you have tools for repurposing, it would get easier. Repurposed content helps you build your content, keep your existing customers, attract new customers, enhance your site SEO, and build trust between you and your audience.