How to Leverage TikTok for Growing Your Business
Why use TikTok for growing your business? Let the numbers speak for themselves. This social media platform app has been installed three billion times, with 656 million downloads in 2021. It had a billion active users in the summer of the same year. As a result, having a TikTok business account means you can potentially reach this vast audience.
Customers nowadays prefer short-form content and brief videos. TikTok is the most popular platform for this, hosting 15-to-60-second videos that receive billions of views worldwide.
Setting up a TikTok account and using TikTok for Business enables you to create viral marketing campaigns. Here is how to use TikTok to grow your business significantly.
Create a TikTok Business Account
A TikTok business account carries numerous features that help companies and brands grow and engage their audience. This includes a business suite, campaign management guidance, comprehensive metrics, and more.
Registering a business account allows you to create TikTok Ads. You can make these ads appear to what TikTok thinks are suitable audiences or manually select your target audience.
Know Your Audience
Who do you want to connect with? Although 60% of users are Gen Z (16 to 24 years old), individuals across all age groups use TikTok. Some recommend looking elsewhere if you want to reach older generations, but ultimately, your success will depend on how you engage your audiences regardless of platform.
Consider doing market research—understanding your audience is crucial in formulating marketing strategies that they will be receptive to.
You can conduct this research by carrying out surveys, reading what others have already studied about your target market, analyzing market trends, observing your competitors’ audiences, and reading social media posts about your industry, products, and services.
Engage With Your Audience
How do you engage with your audience? After getting to know them thoroughly, you must create suitable content for them. This means creating videos and posts that they will find useful and entertaining given their personalities and preferences.
You must know that the top-performing TikTok content is educational in nature. Consider creating informative videos as part of your marketing campaign.
Find time to respond to their posts and comments. Increasing your interactions will amplify your visibility as well.
Hire Influencers and Viral Content Creators
Find people who are already good at producing content that gets shared often. Doing this is easier than experimenting with techniques that may or may not produce your desired results.
These people will already have a lot of followers, so if you get them to post about your business, you will save time finding people to follow you. Having an influencer promote your brand also increases your credibility, especially if you are relatively new to the scene.
You can use TikTok’s Creator Marketplace (TCM) to collaborate with content creators. This tool helps you find qualified content creators and manage their activities. You will also receive feedback about your campaigns via reports.
Finding and selecting influencers is relatively more straightforward using TCM. You can filter the results by criteria such as topic, average views, reach, audience device, age, gender, and more.
In addition, TikTok has a Creative Exchange, where brands present their campaign plans and content creators provide their own ideas about how to improve them. This feature will guide you through a process that will help you form your plans.
Take Advantage of TikTok’s Algorithm
TikTok measures post consistency, relevancy, and interactions when suggesting videos to its users. As a result, you must do the following:
- Create attention-grabbing posts
- Post one to four times every day
- Experiment with different types of content (with various topics, approaches, lengths, and schedules) and see what gathers the most engagements
- Connect your content to trending topics
- Use relevant words and hashtags to describe your content
- Interact with your viewers a lot
Make Content Accessible To More People
You can increase your audience size by creating more accessible content.
Captions will help those who have their phones on mute or are hearing-impaired to continue watching your video. They can also translate foreign languages, emphasize key ideas, or clarify hard-to-decipher words.
There may also be TikTok users who are visually impaired. Design your content so it will be understood and appreciated even without visuals.
Make TikTok Grow Your Business
Try the tools mentioned above so you can begin to grow your business on this wildly successful platform. Make sure that you have worked on your products and strategies, though. TikTok is a great place to sell, but you must have great things to offer and you have to manage your business well.