Each year there seems to be a different set of trends impacting on businesses. The last few years have seen some significant changes in trends for businesses. A few years ago it was a poplar choice to get your niche business onto Facebook & Twitter before your competitors. It is now taken as a given that your business is making use of social networks.
We have compiled this list to explain some of the dominant small business trends that we predict to see in 2018. Implementing them early could you see you taking a strategic advantage over your competitors and having a great year.
Not long ago it seemed globalisation was the way to go. Now everything is becoming a lot more personalised and it is going to impact upon your business. Firstly your advertisements are going to need to become a lot more targeted. Theres nothing more wasteful than an advert that the viewer has no interest in.
Secondly your products should start to become more personal. This is especially true for online services. All of your customers are not going to have the same requirements and being able to offer them personalised solutions is going to add a lot of value to your offerings.
Alternative social networks and privacy
There has been a lot of talk recently about our privacy. Users are not liking the idea of social networks accessing our data and making billions by selling it onto advertisers. 2016 will see users of the internet becoming more concerned than aver with their privacy. social networks have responded by offering more privacy settings for users, but this is not enough. There has already been new social networks such as ello start-up which are welcomed because of their approach to user privacy.
Image based sharing and promotion will continue to be popular
In recent years Infographics have become a great tool for marketers and image sharing has become more popular. 2016 will see these becoming increasingly popular between businesses of all sizes. Infographics have now become easier and more cost-effective to produce. They are a great way to market your business and are useful for both social media and blog posts.
Small businesses sharing images will also become increasingly popular. If you use social networking then sharing images of your latest products or offers is a great method of cost-effective marketing.
Social media will dominate customer service
Users love to use social media to complain about businesses. However businesses can often use this to their advantage. As the conversation is public, your business can promote its great customer service by responding to these complaints and getting them resolved in a professional manner. furthermore users also like to use social media to ask questions about your business. Providing a promptly and accurate response is a great way to boast your customer service skills turn website visitors into customers.
The cloud will see continued growth
The cloud has been around for a while now. However it is only recently that small businesses have come to see the value in taking advantage of the cloud. Cloud services are great for keeping your business data secure and also accessing data on the move. By the end of 2016 there should be a significantly higher percentage of businesses taking advantage of the cloud.
The pricing of cloud services has also fallen, making it more affordable for small businesses.
Marketing will become more tech orientated
With the rapid speed at which technology moves at these days, marketers are going to have to me very technologically advanced to keep up. With new advertising space appearing on devices all the time it will be the ones that make cleaver use of technology that will shine through. Therefore great marketers will need to be very confident with new technology which could see marketers coming from IT backgrounds.